Think about it. The top of anyone's mind is a very cluttered place these days. Rising above the signal to noise ratio requires repeated impressions focused directly on your target market. Repetition increases perception and so, builds awareness.
Search Engine Optimisation uses knowledge and observation of exactly 'how' search engines and web directories decide which web sites to
return as results for queries. Without SEO you are quite possibly throwing away up to 85 percent of your potential customers and
visitors, and a full 80 percent of your potential customers will find
their way to a rival business instead.
Best practice website marketing today means searchable content, relevant links to and from your site, and selective paid placements. The SEO tactics that worked last year may, in fact, decrease rankings or worse, remove your site entirely from search databases.
