 Marketing Matters:
Start SEO Planning EarlyElisabeth Osmeloski
eoMarketing
The knowledge and skill of an experienced search engine marketing professional will be most effective from the beginning of the website development process. Discover the added value SEO can bring to your website strategy.
<<Read More>> |  | Defining Your Website's Audience by Elisabeth Osmeloski
eoMarketing
One of the most difficult issues of Search Engine Optimization/Search Engine Marketing is writing content to please three audiences - the reader, the search engine, and you, the website owner.
Understanding your target audience and conducting online market research to position your website effectively among the competition.
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Designing for Search Engine SuccessShane Borelli
When preparing to build a new website, or re-design an existing website, planning for success in the search engines is a crucial First Step. Even before you choose a color scheme, choose a design strategy that will enhance your chances for success -- not work against them.
<<Read More>> | | The Importance of Your Web StrategyBy Anne Kennedy
The best way to steer around the hype, and avoid becoming another dust ball of dotcom debris is to build your Internet presence on a strategic plan that directly supports your business plan. Indeed, your website is your business online and your web strategy is your online business plan.
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