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Case Study: Page 2 Results - 3000% ROI for Macdonald Hotels

Feature article submitted by Sarah A. Lee

Results

Since launching the search engine marketing campaign, Ambergreen has maintained a sixfold increase in weekly traffic to Macdonald Hotels.

With a solid return on investment of 29:1 the campaign has extended to encompass seasonal variations and Macdonald Hotels continues to receive £29 back for every £1 spent with Ambergreen.

Due to the nature of the travel industry where many travel sites get high levels of unique users but low conversion ratios, Ambergreen's unique approach has been to generate highly targeted traffic at a cost that suits the business, therefore maintaining a good conversion ratio and strong sales.

During the second phase, the campaign saw a significant up turn in traffic as it moved to additional engines, becoming potentially visible to over 90% of the UK audience.

Ambergreen has continuously built on the first phase and maintained a steady growth in traffic and return on investment and is now embarked on new campaigns to target the Christmas and New Year break market.

Derek Leslie, Business Change Director of Macdonald Hotels adds: "We believed that the internet could open up a significant new channel to market for Macdonald Hotels and initial revenue projections were strong. Ambergreen has actually exceeded those projections and generated significantly higher values. The return on investment has been impressive and search marketing has proved itself to be one of the most transparent, measurable and successful forms of marketing we currently employ.

"If I was to offer any company advice for how to succeed online it would be to find the right search marketing partner who keeps everything transparent and helps you reach your objectives."

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ABOUT AMBERGREEN: www.ambergreeninternetmarketing.com, is based in Edinburgh and was founded in August 2001 by Tino Nombro, Grant Whiteside and Richard O'Connor, and is committed to commitment to the professionalisation of the SEO sector with the establishment of industry ethics and standards.